Philipine Realty TV Featuring Profriends

The company was founded in 1999 by a group of friends who believed in creating communities and transforming lives of the Filipino families.

PRO-FRIENDS aims to give the best dream home packaged with unmatched convenience in strategic locations. We are committed to provide quality homes at friendly rates.

From small pocket developments, to medium rise condominiums and townhouses, PRO-FRIENDS has ventured into estate development to meet the different tastes and needs of the Filipino home buyers.

PRO-FRIENDS has expanded its reach in the boom town of Iloilo, in the Visayas. Our projects in Iloilo boast of having the biggest swimming pool and the first to introduce the linear park or "family courtyard" concept – one that offers residents extra space behind their home for added value.

Professionalism and customer service are key elements of our business philosophy. First-time home buyers or those looking to upgrade to a bigger home, will find that PRO-FRIENDS is a suitable place to begin the process. Our portfolio offers a wide array of house models and communities – there is one sure to match your family’s lifestyle.

We take pride in having seasoned professionals and expert home builders that combine respect for the tradition of homeownership and an eye for innovation to ensure quality of our products.

PRO-FRIENDS’ Mission and Vision

MISSION

We are your trusted partner in building homes and communities…

• For our BUYERS, quality and affordable homes and communities;

• For our AGENTS, business opportunities and professional growth;

• For our EMPLOYEES, professional advancement and personal growth;

• For our BUSINESS PARTNERS, a mutually beneficial relationship, guided by integrity and prudence;

• For our SOCIETY, an environment-friendly holistic development.

Our tribute to God and the communities we serve.

VISION

A dominant leader and industry prime mover in property development…our legacy to Philippine society.

CORE VALUES

SERVICE EXCELLENCE
Service Excellence is one significant distinction that we would like to make in the real estate industry. Service excellence implies going the extra mile to delight the customer and having the commitment to deliver "against the odds". It also requires innovation.

PROFESSIONALISM
Professionalism is reflected by the skills, competencies, and character of people who build our homes/communities and deliver our services. This value subsumes people development and training.

INTEGRITY
Integrity implies wholeness and absence of duplicity. We are in the business of trust. We can only sustain performance if we are trusted by our partners and stakeholders.

RESPECT
Respect is manifested in giving value to ideas and feelings of various stakeholders: Agents, Employees, and Suppliers.

INNOVATION
The essence of innovation is "thinking out of the box" and creativity.

TEAMWORK
The essence of Teamwork is synergy. More than the "Sense of Family", teamwork puts a premium on learning and growing as a team and relationships that build trust. This core value also implies getting rid of organizational "silos" and turf-mentality within PRO-FRIENDS family. Teamwork also involves the values of Respect, Dignity.